Is it time Grocers Started Accepting Cryptocurrency? Currently, there are over 1,384 cryptocurrencies available for simplicity in this post we’re going to focus on the most popular cryptocurrency, Bitcoin. Back in the 1990s, when the internet was just getting revved up, a lot of retailers waited to get their websites. They thought maybe the internet was a fad or something
The Strategic Approach to Creating Competitive Price Zones Expanding into a new market is a formidable challenge for any retailer. It requires a thoroughly planned-out strategy beginning with understanding your new customer demographics, market shift trends, and the competitive landscape. And success in one city or neighborhood doesn’t necessarily promise success in another one with a different customer base. In
Retailers — It’s Time to Get Creative With Loss Leaders Loss leaders have been the bread-and-butter (so to speak) of grocery retail marketing. But frequently the items that make the loss leader list are standard mundane staples: eggs, milk, chicken breasts…. The idea is to get people coming back over and over for bargains on the food they buy most.
The Psychology Behind Why We Love Physical Subscriptions There’s something exciting about getting a subscription product (Dollar Shave Club, Stitch Fix, Milk). Yeah, it might just be your vitamins or protein shake mix, your monthly coffee selection or the vegetables you signed up to get. But it’s still exciting. It’s like getting a present, even though it’s not a present.
How Retailers Are Adjusting To The Sugar Drink Tax A new year means new local regulations for retailers and CPG manufacturers to follow. From cities banning plastic water bottles to implementing a single-use bag ordinance, it’s up to the companies to ensure they follow the new regulations. One trend that is starting to gain national attention is the “Sugar Drink
It’s Not All About Price! How Retailers Win On Black Friday How do retailers score big on Black Friday? Do you offer sales early? Open on Thanksgiving? Focus your strategy around on your e-commerce channel? There are plenty of options but the best way to create a successful Black Friday strategy is to analyze the data collected you collected from
How To Interrupt Lidl’s Lackluster Performance How should we read the early signs at Lidl? The German hard discounter opened stores in nine southeast markets in June and at first, everyone flocked to check them out. But in July and August, store visits waned. InMarket data showed that Lidl had dropped from 2.6 percent of share of grocery visits to
Finding that Magic Price: Whole Foods, Aldi, WM & Target Join the Hunt In a penny business, every cent counts so having the same everyday low price (EDLP) as the competition is good but if you can increase your prices a cent or two higher while still giving off the perception of being an EDLP leader that is ideal. In
How Natural Language Processing is Transforming Digital Grocery “What items in your organic food section are all sale this week?” “Where can I find the tahini?” “Which aisle are the vitamins in?” These are the kinds of questions shoppers ask a thousand times a day. Sometimes they have a box boy to help them. Other times they can wander for
Meal Kit Services: Coming To A Grocer Near You The grocery business has become like a huge chess game. Where will the consumer go next? What will the next disruptor be? Albertson’s recent purchase of Plated, a meal kit company, for an undisclosed amount, is just the latest acquisition but could have a domino effect across the industry. Once considered