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How Retailers Can Respond to the Amazon Effect The “Amazon Effect” is the term for the reality that, these days, every retailer must respond to Amazon’s constant innovation and digital-first approach in order to compete. One thing Amazon does that traditional retailers rarely do is it “creates” the future. It does not wait to see what will catch on and

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RW3 Recognized as a Top Provider by Consumer Goods Magazine RW3 was recognized again by CGT in its Annual Survey of Top Solution Providers for Customer Relationship Management and Retail Execution. The top providers list “showcases the companies that received the best ‘Total Scores’ for the solutions and/or services they deliver in that area,” according to the survey. Consumer Goods

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KVIs: The Key To Dynamic Pricing Dynamic pricing has all kinds of benefits. Retailers can use it to drop prices on food that is about to expire, reducing food waste and the carbon emissions it produces. It can be used to trigger customers’ reward centers in the brain, turning getting a deal on groceries (like buying airline tickets and hotel

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These Beliefs Persist, Despite the Data:  Out-of-Stocks Aren’t a Problem Today  For some reason, brands think that out-of-stocks are a problem of the past. Maybe they trust inventory control tech to make sure it never happens. Whatever the reason, out-of-stocks are even a bigger risk in the omnichannel world. With online purchasing, click-and-collect, and delivery companies like Instacart and Shipt, competing with traditional in-store shoppers, there are

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Calculating The Perfect In-Store Trade Spend Mix Using Science Trade spend is tricky. If you don’t spend enough your sales could slump; and if you overspend, you eat away at your profit margins. The trick is to find the perfect in-store mix of promotions, from the frequency and placement to the overall displays. When talking to VPs of Sales regarding

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Understanding the Difference: Scorecards vs Dashboards What is the difference between a scorecard and a dashboard? Often times, organizations are utilizing both, but use the terms so interchangeably that it can be difficult to differentiate between the two. In a few short sentences, I’ll quickly explain the difference. What is a Scorecard? A scorecard is a type of report that

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A Photo Really is Worth a Gigabyte of Data A photo can replace a handful of questions in a store audit, provide supportive material for a field sales manager, or even be used in daily reports for the C-Suite. If photos are not part of your field sales strategy in 2018 that must change in 2019, the value lost is

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If You Want to Break Through The Mundane at Retail Build a New CPG Cross Selling Partnership for 2018  CPG companies will pay a premium for great in-store displays that generate excitement and create an experience—something reminiscent of summer fun/childhood memories. But how much more excitement could be created if several CPG companies put together a campaign with several different

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Is a Barter System a Thing of the Past at Retail? Surprisingly barter has never actually disappeared. When we’re busy creating new cryptocurrencies and ways of paying for things, it seems like we’re heading into a completely virtual world. But actually, just like with everything else happening in technology, as strong currents push us toward the digital, other currents are

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Got Reports? Don’t Forget to Focus on the Smaller Opportunities The human brain seems wired to find negative things. It’s apparently a throwback to evolution. We had to be more focused on being careful not to get eaten than we did on smelling the roses, so that’s what we concentrate on. But this instinct can create problems, too. Like when

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