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Calculating The Perfext In-Store Trade Spend Mix Trade spend is tricky. If you don’t spend enough your sales could slump; and if you overspend, you eat away at your profit margins. The trick is to find the perfect in-store mix of promotions, from the frequency and placement to the overall displays. When talking to VPs of Sales regarding execution around

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Understanding the Difference: Scorecards vs Dashboards What is the difference between a scorecard and a dashboard? Often times, organizations are utilizing both, but use the terms so interchangeably that it can be difficult to differentiate between the two. In a few short sentences, I’ll quickly explain the difference. What is a Scorecard? A scorecard is a type of report that

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A Photo Really is Worth a Gigabyte of Data A photo can replace a handful of questions in a store audit, provide supportive material for a field sales manager, or even be used in daily reports for the C-Suite. If photos are not part of your field sales strategy in 2018 that must change in 2019, the value lost is

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If You Want to Break Through The Mundane at Retail Build a New CPG Cross Selling Partnership for 2018  CPG companies will pay a premium for great in-store displays that generate excitement and create an experience—something reminiscent of summer fun/childhood memories. But how much more excitement could be created if several CPG companies put together a campaign with several different

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Is a Barter System a Thing of the Past at Retail? Surprisingly barter has never actually disappeared. When we’re busy creating new cryptocurrencies and ways of paying for things, it seems like we’re heading into a completely virtual world. But actually, just like with everything else happening in technology, as strong currents push us toward the digital, other currents are

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Got Reports? Don’t Forget to Focus on the Smaller Opportunities The human brain seems wired to find negative things. It’s apparently a throwback to evolution. We had to be more focused on being careful not to get eaten than we did on smelling the roses, so that’s what we concentrate on. But this instinct can create problems, too. Like when

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Big Changes Predicted in Retail for 2018 Batten down the hatches, 2018 is going to be a crazy year in retail. We’ve already seen so much change in 2017, with Amazon buying Whole Foods, the growth of meal kits and grocery delivery, and new technologies—both the cool and the lame—changing the way grocery shopping works. Now the year has barely

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REM Mobile Sales Force Solution Innovations – Bluetooth Wireless Technology is rapidly simplifying device management as it relates to the tools which enable retail management and execution. The long cords dragging through the stores, the managing of multiple devices to complete your duties, all these frustrations can be a thing of the past if you’re using the right sales force

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The 3 Truths: Why Every Organization Needs A Scorecard Does this sound familiar? “We’ve tried to set up a Scorecard in the past, but with limited team resources and a growing list of projects we had to push that aside”? It seems at the beginning of each fiscal year, setting up a scorecard is a top priority, however, between getting

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Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

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