Competing with small CPG brands Smaller companies continue to grow their share of the CPG market. More than $17 billion in sales has shifted to startups since 2013, and 90 percent of CPG e-commerce growth is attributed to startups. Huge social shifts drive this, and they’re likely to continue. More and more companies are using personalization to digitally reach out
Are these 6 startups destined to shape the future of the CPG / retail industry, or are they just passing trends? Check out this post to learn more.
The CPG Industry Is Moving to Sustainable Packaging October 1, 2019, was the deadline for CPG companies to comply with Amazon’s new Frustration Free Packaging guidelines. These require products of a certain size to be shipped in their own 100 percent recyclable packages, eliminating the need for extra Amazon packaging. This is only the latest in a host of big
Traditional pricing strategies aren’t enough to stay competitive anymore. That is why top retailers are modernizing their approach to gain an edge.
How Retailers Can Respond to the Amazon Effect The “Amazon Effect” is the term for the reality that, these days, every retailer must respond to Amazon’s constant innovation and digital-first approach in order to compete. One thing Amazon does that traditional retailers rarely do is it “creates” the future. It does not wait to see what will catch on and
RW3 Recognized as a Top Provider by Consumer Goods Magazine RW3 was recognized again by CGT in its Annual Survey of Top Solution Providers for Customer Relationship Management and Retail Execution. The top providers list “showcases the companies that received the best ‘Total Scores’ for the solutions and/or services they deliver in that area,” according to the survey. Consumer Goods
KVIs: The Key To Dynamic Pricing Dynamic pricing has all kinds of benefits. Retailers can use it to drop prices on food that is about to expire, reducing food waste and the carbon emissions it produces. It can be used to trigger customers’ reward centers in the brain, turning getting a deal on groceries (like buying airline tickets and hotel
These Beliefs Persist, Despite the Data: Out-of-Stocks Aren’t a Problem Today For some reason, brands think that out-of-stocks are a problem of the past. Maybe they trust inventory control tech to make sure it never happens. Whatever the reason, out-of-stocks are even a bigger risk in the omnichannel world. With online purchasing, click-and-collect, and delivery companies like Instacart and Shipt, competing with traditional in-store shoppers, there are
Calculating The Perfect In-Store Trade Spend Mix Using Science Trade spend is tricky. If you don’t spend enough your sales could slump; and if you overspend, you eat away at your profit margins. The trick is to find the perfect in-store mix of promotions, from the frequency and placement to the overall displays. When talking to VPs of Sales regarding
Understanding the Difference: Scorecards vs Dashboards What is the difference between a scorecard and a dashboard? Often times, organizations are utilizing both, but use the terms so interchangeably that it can be difficult to differentiate between the two. In a few short sentences, I’ll quickly explain the difference. What is a Scorecard? A scorecard is a type of report that