Seth Nagle

17
Sep

Can Robots Help Reduce On-Shelf Availability Concerns

Can Robots Help Reduce On-Shelf Availability Concerns It slides along the grocery store aisles, registering out-of-stocks, low stocks, price errors and misplaced items and goes by the name Tally. Tally the invention of Simbe Robotics, does the work that seems too boring, too repetitive, and too menial for humans to do, and too expensive for retailers to pay for. It

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10
Sep

Client Success: Turning Product Voids Into Sales Opportunities

Client Success: Turning Product Voids Into Sales Opportunities Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or a validated distribution list

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4
Sep

The Three Best Methods to Measure Share of Shelf

The Three Best Methods to Measure Share of Shelf Shelf space is a lot like the game of Monopoly. Do you have enough real estate? Is it Park Place and Boardwalk or Marvin Gardens? Is someone parked on your property? You need to know if you’re in the best position for maximum sales, if your product is stocked and whether

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27
Aug

Why Grocers LOVE Fact Selling Presentations From Their CPG Partners

Why Grocers LOVE Fact Selling Presentations From Their CPG Partners There’s almost nothing more frustrating for a grocer than an unproductive meeting with a supplier.  To avoid being a nuisance here are three fact selling tips every CPG supplier should follow. 1) Stop Pushing and Start Listening  You’ve got 10 amazing products but your retailer only has time for the top

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20
Aug

A Field Sales App Without Reporting Only Creates More Questions

Field Sales Apps Without Reporting Only Create More Questions Here’s something to remember: We’re all in this together. Both CPG companies and retailers are trying to keep or gain, an edge in a market that’s evolving so fast it’s almost impossible to keep up with. The better partnerships you can build, the more you can help each other succeed. And

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14
Aug

Are College Starter Kits The Next Opportunity for Retail Grocers?

Are College Starter Kits The Next Opportunity for Retail Grocers? With thousands of college students heading to school within the next few weeks, grocers have a great opportunity to grow their Gen Z customer base as 70% of those who attend a public institution live at least 1-2 hours from their home and will be looking for a reliable local grocer

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7
Aug

5 ½ Tips to Get the Most Out Of Your Key Value Item (KVI) List

5 ½ Tips to Get the Most Out Of Your Key Value Item (KVI) List It’s best to think of a Key Value Item (KVI) list similar to produce, the fresher the better. Shopper trends are constantly changing and it’s important to keep your KVI list updated with the most important items, but also some new up and coming ones

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31
Jul

It’s Time To Get Serious about Private Label & Pricing

It’s Time To Get Serious about Private Label & Pricing In the past, private-labels boomed when a recession hit because consumers were trading their beloved national brands in for cheaper store brands. Yet, younger consumers tend to be less loyal to certain brands and grocers are taking notice. Today’s consumers prefer foods that avoid a long list of additives in their

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17
Jul

The Yin and Yang between CPG Field Sales and Digital Media Marketing

The Yin and Yang between CPG Field Sales and Digital Marketing  Social media has engulfed itself in every aspect of our lives, from finding the newest restaurant to buying organically sourced toothpaste. More and more CPG brands are tapping into social media and sharing content that resonates with today’s young consumers, from their core values to natural ingredients. All this

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16
Jul

The Psychology Behind Impulse Purchases & The Why We Buy

The Psychology Behind Impulse Purchases & The Why We Buy We’ve all experienced an impulse purchase.  That feeling of reaching for a new product not because you need it but because at 50% off it’s too good of a deal to pass up. These purchases, which grocers rely heavily on seem to surpass your cognitive thinking (good bye budget) and

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