The Psychology Behind Impulse Purchases & The Why We Buy We’ve all experienced an impulse purchase. That feeling of reaching for a new product not because you need it but because at 50% off it’s too good of a deal to pass up. These purchases, which grocers rely heavily on seem to surpass your cognitive thinking (goodbye budget) and almost
How The Gig Economy Can Solve Retail Grocer’s Workforce Worries A study by Intuit predicts that by the year 2020, 40% of American workers will be a part of the gig economy, or in other words: “a freelancer”. What’s the force driving the push to become a part of the gig workforce? The biggest reason is the digital age —
Image Recognition Tech: The Solution To Solve On Shelf Availability? When it comes to on-shelf availability (OSA), image recognition could be the technology that puts retailers ahead of their competition. The technology allows the user to quickly gather crucial OSA information and provides a variety of on-shelf availability alerts for employees to quickly take corrective action. Ultimately, image recognition aids
Competition Between Grocers Equals Savings at the Pumps Competition between grocers is fierce; they look for any area of competitive edge to get more consumers into their stores. Have you ever notice those every day low prices for eggs or that unbelievable sales price for steaks over Memorial Day? They’re practically giving them away! But what about those bright illuminating
Why Big CPGs are Investing in Field Sales & Retail Execution Teams The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring
How The Center Store Is Became Popular Once Again! As shoppers have become more and more educated in what they’re consuming, their wants and needs have quickly changed and new shopper segments have emerged that retail wasn’t previously ready for. The center store used to be endless rows of food unfit to customers’ new desires for healthy options, dietary needs,
You’ve Invested in a Price Optimization Solution Now It’s Time to Select the Data Provider Finally, retail grocers have the pricing optimization software they need to increase margins and gain a shoppers trust. So what’s the hold-up? The Technology Has Evolved, So Should the Data Pricing optimization software companies like Revionics, dunnhumby, and PROS let retail grocers leverage predictive analytics to make price changes
Why Grocers Are Implementing Single-Source Retail Service Providers Not long ago, retailers relied heavily on a whole ecosystem of CPG category leaders, field teams, third party brokers, and merchandising companies to plan their layouts and execute new planogram sets in a timely manner. However, as retailers started to search for new ways to improve the in-store shopping experience for the
Whole Foods Adds 10% & Other Amazon Discounts But Is It Enough? With a push to convert Whole Foods Shoppers to Prime Members, Amazon introduces a unique competitive pricing strategy that offers a variety of discounts exclusively for Prime members. The biggest advantages are the additional 10% off sale items and weekly Prime member deals on select best-selling items. For
How Natural Language Processing is Transforming Digital Grocery “What items in your organic food section are all sale this week?” “Where can I find the tahini?” “Which aisle are the vitamins in?” These are the kinds of questions shoppers ask a thousand times a day. Sometimes they have a box boy to help them. Other times they can wander for