Bruce Nagle

12
Apr

Data Integrated Retail Audit and CPG Sales Force Apps

In the era of big data, it is essential to utilize the multitude of data sources available to improve your impact at retail. Data can reveal insights such as your retail team’s effectiveness at key accounts or show which accounts need immediate attention but you need the adequate technology to do so. The InStore Execution Suite provides CPG manufacturers with a unique advantage

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8
Mar

Creating The Perfect Retail Audit

As mentioned in the previous post, retail audits and store surveys play a critical role in the CPG industry to ensure proper retail execution and promotion compliance is achieved across hundreds of accounts. However, not all retail audits and store surveys are being conducted efficiently and consequently limiting impact at the shelf. The perfect retail audit or store survey will allow you

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2
Mar

Why Today’s Retail Audits Are Broken

Why Today’s Retail Audits Are Broken It all starts with the technology, many CPG teams are using standard data collection applications that work great for short, concise surveys but when it comes to the complex world of CPG retail execution they fall short and to be honest it’s not their fault. There is just too much data, too many accounts, and

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11
Feb

The 2016 Retail Execution Road Map to Success – Part 2

The 2016 Retail Execution Road Map to Success – Part 2 The high demand for improved retail execution solutions lead RW3 to design the 2016 Retail Execution Road Map to Success, built around the CPG industry and today’s field reps. By following the five steps below your retail execution strategy can go from the boardroom’s whiteboard to full in-store sales

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3
Feb

The Retail Execution Road Map to Success 2016 – Part 1

The industry is transforming before our eyes. With new technology disruptors and today’s dynamic shopper, consumer goods organizations are finding it difficult to grow or even retain their category market share. In both 2013 and 2014, the growth of e-commerce drastically outpaced brick-and-mortar. According to recent projections from eMarketer, this trend is only expected to continue. After leaving this years

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25
Nov

Integrating POS Data into a Mobile Retail Execution Strategy

We’ve all seen the power of POS and syndicated data in the CPG industry. But, for some reason, when companies try to implement data solutions into their mobile sales force strategy, the ROI begins to dwindle and the obstacles seem to multiply. Innovations in data warehouses and mobile technology, however, have transformed what was once a dismal undertaking into an

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10
Nov

Inspecting the Expected This Holiday Season

In today’s fast-paced world of quick promotions and new items, it can be difficult to monitor retail execution and ensure the accuracy of your salesforce efforts especially during the holiday season. One common issue we’ve heard time and time again from CPG manufacturers is that they feel limited by the size of their field salesforce. With finite hours in a

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