How CPG Brands Can Find Opportunity Amid The Crisis Here’s a pro tip for keeping your sanity during the lockdown: Oreos help. At least, that is what a lot of people seem to think. Mondelez, the parent company that owns Oreo and more than a dozen other household brands, reported a 9% increase in the related “biscuits” category during a
Asking a fox to guard your henhouse without any oversight probably isn’t a great idea, especially if the fox gets to define what success looks like. And yet, this is effectively what CPG companies do when they set general GTM strategies and then hire brokers to handle the execution process as well as the data analysis and reporting.
Some things are normalizing, but that doesn’t mean everything will be the same as before. Moving forward, stores will need to rethink their competitive pricing strategies.
CPG companies must look ahead and continue to prepare for what’s coming next. Not only regarding the continuation of the crisis but for what happens after when supply chains normalize.
What effect is the pandemic having on grocery chains and CPG companies, and where will things go from here? This post covers The Good, The Bad, and The Unknowable factors that will impact the industry.
To keep up with COVID 19 driven demand, you must have the ability to track OSA in real-time, and the processes to respond when problems are identified.
You need visibility into the right information at the right time to make informed decisions. Building a dashboard that can integrate with all of your systems in real-time and track KPIs is one of the best ways to do this.
Preparing for Coronavirus in grocery retailing’s ecosystem No one knows how bad the Coronavirus could get or how much it could disrupt stores, manufacturing operations, or supply chains. What we do know is the industry needs to be prepared for the worst to keep the damage to a minimum. RW3 has compiled some information and suggestions from industry experts to
Who would have thunk…..GenZ and Millennials Like the Grocery Store? (as research provided by USC Marshall Food Industry Program reveals) Here’s something you may not have known about Generation Z consumers: They like going to the grocery store. At the FMI-Food Industry Midwinter Conference, a big topic was how the next generation likes to procure their food. And it turns
Online Grocery Shopping and OSA – The New Reality Trends in Online Grocery Shopping These days it is hard to beat the convenience of online shopping. There are endless options to browse, you place an order, and a box arrives on your doorstep a day later. It should come as no surprise that eCommerce increased to 12% of all retail