Five Big CPG and Retail Trends for 2020 If you think 2019 was an interesting and overwhelming year for CPG and retail, you ain’t seen nothin’ yet. The predicted trends for 2020 are far reaching, high tech, ambitious, and very diverse. Brands will have to really focus on their customers’ experience to know where to invest, because from here out
Black Friday is Changing. Brands Should Change with It Black Friday is morphing. In 2019, customers dropped a lot of money over the Thanksgiving weekend: $7.4 billion on Black Friday; $9.2 billion for Cyber Monday. Both record numbers that would indicate the sales weekend hasn’t lost its appeal. But the way both retailers and shoppers approach the event changes pretty
Competing with small CPG brands Smaller companies continue to grow their share of the CPG market. More than $17 billion in sales has shifted to startups since 2013, and 90 percent of CPG e-commerce growth is attributed to startups. Huge social shifts drive this, and they’re likely to continue. More and more companies are using personalization to digitally reach out
Are these 6 startups destined to shape the future of the CPG / retail industry, or are they just passing trends? Check out this post to learn more.
The CPG Industry Is Moving to Sustainable Packaging October 1, 2019, was the deadline for CPG companies to comply with Amazon’s new Frustration Free Packaging guidelines. These require products of a certain size to be shipped in their own 100 percent recyclable packages, eliminating the need for extra Amazon packaging. This is only the latest in a host of big
Traditional pricing strategies aren’t enough to stay competitive anymore. That is why top retailers are modernizing their approach to gain an edge.
CPG Industry provides 1-in-10 jobs. When people think about the jobs that keep America working, they think in terms of technology, transportation, service industries, media, and entertainment. They may not realize that the Consumer Packaged Goods Industry provides more than 10 percent of U.S. jobs, including the largest manufacturing segment. A recent report by the Grocery Manufacturer’s Association, in conjunction
Grocery Shop: the tech is new; the organizational change process isn’t Last year, we attended the inaugural Grocery Shop, a conference put on by ShopTalk to focus on the disruptions, technologies, and new business models in the CPG and retail grocery industries. It was everything we hoped for: great insights into a world of emerging technologies and strategies that represent
For 40 years, Doug Tinney had built Alliance Sales and Marketing through relationships with suppliers and hundreds of retailers in his area around Birmingham, Alabama. He had added some technology along the way, but he was old-school, handling things with a mix of paper and early generation software that had long served both his business and his customers. When he
How Retailers Can Respond to the Amazon Effect The “Amazon Effect” is the term for the reality that, these days, every retailer must respond to Amazon’s constant innovation and digital-first approach in order to compete. One thing Amazon does that traditional retailers rarely do is it “creates” the future. It does not wait to see what will catch on and