Traditional pricing strategies aren’t enough to stay competitive anymore. That is why top retailers are modernizing their approach to gain an edge.
The pandemic stretched supply chains to the breaking point, and this forced some long-overdue improvements that we shouldn’t take for granted in our rush to forget 2020. Brands that focus on maintaining their hard-won advantages will be in a strong position moving forward.
Whether you are looking to maintain your advantage in the new year or are working overtime to make up lost ground, here are three tips to help you to enhance your category insights strategy and improve your retail execution throughout 2021:
COVID Strikes Back – What’s Coming Next? You know that feeling you get when you’ve been on too many roller coaster rides in one day? If you’ve been following the news for the last few weeks, there’s a good chance you feel that way right now. But let’s take a step back, and dissect what the latest events mean for
The pandemic has radically altered consumer behavior, advancing e-Commerce adoption by at least five years. The question is, are the changes permanent, and is your organization ready?
How CPG Brands Can Find Opportunity Amid The Crisis Here’s a pro tip for keeping your sanity during the lockdown: Oreos help. At least, that is what a lot of people seem to think. Mondelez, the parent company that owns Oreo and more than a dozen other household brands, reported a 9% increase in the related “biscuits” category during a
Asking a fox to guard your henhouse without any oversight probably isn’t a great idea, especially if the fox gets to define what success looks like. And yet, this is effectively what CPG companies do when they set general GTM strategies and then hire brokers to handle the execution process as well as the data analysis and reporting.
Some things are normalizing, but that doesn’t mean everything will be the same as before. Moving forward, stores will need to rethink their competitive pricing strategies.
CPG companies must look ahead and continue to prepare for what’s coming next. Not only regarding the continuation of the crisis but for what happens after when supply chains normalize.
What effect is the pandemic having on grocery chains and CPG companies, and where will things go from here? This post covers The Good, The Bad, and The Unknowable factors that will impact the industry.