Bruce Nagle

For 40 years, Doug Tinney had built Alliance Sales and Marketing through relationships with suppliers and hundreds of retailers in his area around Birmingham, Alabama. He had added some technology along the way, but he was old-school, handling things with a mix of paper and early generation software that had long served both his business and his customers. When he

Read more

How Retailers Can Respond to the Amazon Effect The “Amazon Effect” is the term for the reality that, these days, every retailer must respond to Amazon’s constant innovation and digital-first approach in order to compete. One thing Amazon does that traditional retailers rarely do is it “creates” the future. It does not wait to see what will catch on and

Read more

The Amazon Effect and Industry 4.0: Where Should Retailers Focus? Being a retailer these days, especially in the grocery business, is like being under seige and not knowing where the next assault is coming from. Do you focus on changes in supply chain brought about by trade wars and Industry 4.0? Do you create a new store concept to cement

Read more

RW3 Recognized as a Top Provider by Consumer Goods Magazine RW3 was recognized again by CGT in its Annual Survey of Top Solution Providers for Customer Relationship Management and Retail Execution. The top providers list “showcases the companies that received the best ‘Total Scores’ for the solutions and/or services they deliver in that area,” according to the survey. Consumer Goods

Read more

KVIs: The Key To Dynamic Pricing Dynamic pricing has all kinds of benefits. Retailers can use it to drop prices on food that is about to expire, reducing food waste and the carbon emissions it produces. It can be used to trigger customers’ reward centers in the brain, turning getting a deal on groceries (like buying airline tickets and hotel

Read more

These Beliefs Persist, Despite the Data:  Out-of-Stocks Aren’t a Problem Today  For some reason, brands think that out-of-stocks are a problem of the past. Maybe they trust inventory control tech to make sure it never happens. Whatever the reason, out-of-stocks are even a bigger risk in the omnichannel world. With online purchasing, click-and-collect, and delivery companies like Instacart and Shipt, competing with traditional in-store shoppers, there are

Read more

Calculating The Perfect In-Store Trade Spend Mix Using Science Trade spend is tricky. If you don’t spend enough your sales could slump; and if you overspend, you eat away at your profit margins. The trick is to find the perfect in-store mix of promotions, from the frequency and placement to the overall displays. When talking to VPs of Sales regarding

Read more

5 ½ Tips to Get the Most Out Of Your Key Value Item (KVI) List It’s best to think of a Key Value Item (KVI) list similar to produce, the fresher the better. Shopper trends are constantly changing and it’s important to keep your KVI list updated with the most important items, but also some new up and coming ones

Read more

Using Behavioral Economics To Optimize Pricing In Grocery Here’s how we make purchasing decisions: We decide to buy something in the blink of an eye, triggered by the emotion centers of our brain. We then spend however long it takes to justify that decision using logic. If you buy a $2 million Bugatti and you have five kids and a

Read more

Understanding the Difference: Scorecards vs Dashboards What is the difference between a scorecard and a dashboard? Often times, organizations are utilizing both, but use the terms so interchangeably that it can be difficult to differentiate between the two. In a few short sentences, I’ll quickly explain the difference. What is a Scorecard? A scorecard is a type of report that

Read more