The Value of Competitive Pricing 

Any marketing expert can tell you that pricing is the cornerstone of any successful marketing strategy but with consumers demanding pricing transparency it’s becoming more difficult to deliver that best price while also growing revenue. The 2016 Professional Pricing Society Conference and Workshops are sure to help pricing managers and analysts improve on their strategies and learn new pricing tactics moving into 2017.

2016 Professional Pricing Society Fall Pricing Conference

Achieving a Successful Transition to the SaaS Pricing Model, Cost to Serve: Managing Leakage and Influencing Behavior and Pricing Transformation: A Practical Guide… are all available workshops at this year’s Professional Pricing Society Fall Conference in Las Vegas.

PPS Members from all over the world will convene for four days to discuss a broad spectrum of best practices around pricing strategies and how to use today’s disruptive technologies to excel growth across categories.

For the complete list of available workshops and the events agenda click here

This year’s tracks are once again broken into four categories, providing valuable content to your entire team.

  • Pricing Practitioners Track
  • Pricing Experts Track
  • Tools & Techniques Track
  • CPQ/Sales Operations Track

The Right Data For The Right Strategy

Getting your price right from the start relies heavily on the ecosystem of competitors that surround you, physically and digitally. Competitive pricing data forms the foundation of pricing strategy, so it needs to be accurate and comprehensive if you’re going to compete. Companies like RW3 are able to provide accurate, time-stamped competitive pricing data. Almost three years ago we conducted our first competitive price check and garnered around 20,000 SKUs. Since then our database has grown as we have collected prices across the country, especially on the west coast. We are now capturing over 250,000 price points monthly in California alone. If you want to learn more about our competitive pricing data and see how our new field validation technology works, let’s connect at the Professional Pricing Society Conference, you can request an appointment here.

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Seth Nagle, Senior Marketing Manager at RW3 Technologies understands the power of innovation but also its limitations. Attending Salve Regina in New England, starting his career in Silicon Valley, and now living in Austin, Texas; Seth provides a unique tech perspective to a complex CPG and Retail Grocery Industry that is in constant disruption.

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