- Audits: Collaborative Opportunity for Long-Term Success
- Optimizing In-Store Success with Segmentation and Prioritization
- Improving Your Value Proposition at Retail
- In Stock Success Improves Performance at Retail
- Speed to Shelf is Key for Faster ROI
- RW3 Employees Reach Out to Haiti
- Consumer Goods Companies Seek to Improve Profitability in U.S. for 2008
- Go-to-Market Strategies Redefined With Demand Driven Data
- Market Innovators Look to Consumer Insights
- Targeting Shoppers Provides Unprecedented Opportunities for Revenue Growth
- Out-of-Stock Measurement Affects Resource Optimization
- Business Investment Critical to Economic Growth
Audits: Collaborative Opportunity for Long-Term Success
Audits are an oft-overlooked and undervalued tool for really taking stock of what is happening at the retail level. Audits can also help organizations identify any opportunities for improvement before real problems develop.
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Optimizing In-Store Success with Segmentation and Prioritization
Maximizing the value of applied resources in a manner that optimizes impact at the shelf is key to gaining a competitive edge with your consumer. CG and CPG companies are applying segmentation and prioritization strategies to increase in-store revenue, while maintaining the same level of investment in field sales and merchandising resources.
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Improving Your Value Proposition at Retail: Integration and Integrity of POS Data
The investment needed by a supplier to achieve consistently high levels of in-stock availability is significantly less today than it has ever been. Our third article in this series addresses the importance of integration and integrity of POS data to retail execution success.
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In Stock Success: Improving Performance of Your Products at Retail
Second of our Thought Leadership articles focused on optimizing in-store retail execution. Keeping a close eye on your "core" items is crucial as retailers are reducing inventory dollars and phantom inventory is on the rise.
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Speed to Shelf is Key for Faster ROI
First in a series of Thought Leadership commentary focusing on optimizing in-store retail execution. Fundamental considerations necessary to accelerate revenue and same store sales growth while ensuring overall speed to the entire market.
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Consumer Goods Companies Seek to Improve Profitability in U.S.
As Consumer Goods companies seek new growth, they are focusing on improving profitability in the more mature U.S. market - where there are constraints on revenue growth - while looking to emerging markets to achieve overall sales objectives.
Revenue growth for the world and U.S. economies over the next year may be impacted greatly by concerns about oil prices, regulatory demands and a decrease in the numbers of qualified workers. Senior executives are projecting slower revenue growth for the U.S. economy, while remaining optimistic about stronger performance in the global economy.
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Availability of granular information from retailers makes it possible for Consumer Goods companies to drive specific prioritized activities to their field execution teams. Leading CPG companies have made significant advances in in-store productivity by integrating retailer POS and syndicated census data to drive dynamic execution, thereby focusing their field sales investment toward the most value added opportunities.
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In light of new consumer insights and their implications, some manufacturers have started putting more emphasis on consumer shopping occasions and need states. A focus on the consumer in the outlet requires improved channel-specific retail merchandising and execution. CPG companies and retailers must anticipate how shopper behavior impacts future buying decisions and develop new strategies to meet such a fundamental shift in approach to the retail landscape.
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The emergence of shopper marketing is rapidly making an impact on consumer products manufacturers and retailers. As 70% of all purchasing decisions are made in-store, and 68% of in-store purchases are impulse decisions, it is critical that CG companies understand that the “shopper” is not necessarily the “consumer” and must market to them as such.
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Reducing out-of-stocks helps retailers lessen merchandising costs, while contributing to enhanced shopper satisfaction. An effective and sustainable measurement system is essential to a company’s strategy, as is an understanding of the causes and types of OOS in the retail marketplace.
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The USA has been on an unprecedented run of economic growth and stable prices over the last 25 years, but a couple of basic macroeconomic factors are conspiring to make 2008 a rocky year for retail. Lead by a declining US dollar and a dramatic reduction in investment liquidity, retail can expect price inflation in the marketplace, commodity pricing pressure, and increased energy costs to reduce demand.
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