NOT THE SAME OL' RW3!



You have probably noticed RW3's new look! Not only have we adopted a new logo and tagline, but we have just completed a rebranding process that is helping us deliver relevant messaging to clients, prospective clients and the industry as a whole, about the broader range of solutions RW3 provides today. As the leading experts in retail execution solutions, we are proud of our legacy, but needed to better articulate the impact we are now making in sales operations overall.

As technology is continuously evolving, so too is the retail landscape for Consumer Goods manufacturers and retailers. At RW3, our expertise continues to broaden, enabling our clients to progressively reach and exceed their business goals.

RW3’s lead offerings include InStore, our customizable device and web-based solution, and RW3 Insight Group, our on-demand reporting and analytics team. InStore provides complete visibility into retail execution, allowing you to communicate, integrate and share data like never before; RW3 InSight Group’s reporting solutions allow you to better understand your consumers, streamline sales channel processes, increase efficiency and boost margins. Separately superb – even better together! Integration of both provides the best of all worlds – a first-class solution that can put you heads above the competition.

Business is booming in Bentonville! WM team leaders are quickly discovering how RW3 can help simplify processes, optimize opportunities and boost margins, and are utilizing our services more than ever! Check out our Bentonville update for more information.

As always, thanks for your support and referrals – we look forward to helping you achieve continual success!

Company News
EPG 2007 Recap
Client Focus
Other News
Upcoming Events
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RW3 in the News
WSJ Article
What Makes a CPG      Winner?

Case Study: TIMEX

RW3 BRANDING DISCUSSED IN WALL STREET JOURNAL

RW3's CEO and Founder, Bruce Nagle, was recently featured on the front page
of the Wall Street Journal (July 26, 2007; "Do-It-Yourself Consulting: CEOs Gather to
Swap Tips"). The article explores the relationship and support network between Bruce
and three of his compatriates from their San Francisco Bay Area-based Alliance
of Chief Executives. Input from these impartial participants has proved invaluable to our
branding process. Next time you see Bruce, you may want to ask for his autograph...

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Client FOCUS: Timex Corporation

Timex is looking to RW3 in 2007 to help them keep things ticking as they reshape the watch business.

RW3 has been working very closely on multiple levels with the Timex executive leadership team to reshape how success is measured. Because the watch business is very concentrated on just a few retailers in North America, providing the best selling brands to top retailers can create a skewed perception of what actually sells to the end consumer. Timex management realized it was more critical to measure purchases by the end user, rather then what was sold in to the retailer. RW3 worked with Timex management to assess their desired result, and to determine how POS could be utilized to transition the focus to measuring consumption.

Transition to date:

Executive Dashboard & Analytic Environment

1. Identify how to measure consumption effectively
2. Identify the retailers to track
3. Design and develop a reporting/analytic environment to integrate all the various retailer streams of POS and then create a common set of business rules to measure, cleanse & calculate the data weekly/monthly/annually
4. Develop the actual weekly integration process of all the POS streams into the analytic environment

Enhance Field Merchandising Team Process - Strategic Consulting

1. Evaluate work flow process effectiveness against consumption goals
2. Deploy the field team more effectively to impact consumption
3. More frequency at fewer retailer outlets
4. Focus on activities that have the highest ROI
5. Insure item availability at the shelf
6. Identified the need for seamless and systematic account communication

Enhance Field Merchandising Team Execution - Solution Deployment

1. Immediate communication improvement from Account and Field management
2. Clear effective delivery of assignments and tasks
3. Immediate visibility of execution issues (voids/out of stocks) affecting consumption results
4. Insure retailer compliance on displays and modules
5. Measurement of impact through POS consumption results
6. Share the results with customers
7. Deliver the ROI of Retail Coverage
   

This sales force data collection system is key to shapening execution at the shelf and enabling Timex to be more effective and responsive to changing market conditions.

Click here for Timex case study

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Other News

Bentonville Update

As mentioned in our CEO's Note, RW3's Bentonville office continues to respond to requests for challenging reporting projects. Jenny Lorenzo is busy consulting with current customers, as well as meeting with new prospects to determine how RW3 can best meet their needs. As a result of the increased interest, we are expanding our Bentonville office to include a marketing specialist who will join Jenny in developing some wonderful partnerships for the Company.

If you have an office in the Bentonville area, we would welcome a chance to review your needs! Please contact Jenny by email or at 479-696-8678.

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The Company that PLAYS TOGETHER, STAYS TOGETHER!

RW3's Account Management Team hosted a company outing to the Round Rock Express baseball game on Wednesday, August 1. (Round Rock is the AAA team for the Houston Astros.) Over 80 people attended, including employees, spouses, friends and family -- as well as a few customers! Game food was catered in a Party Suite, with beer, wine and sodas available. It was a great evening of fun and camaraderie as the Home team won 9-5, with several home runs including a Grand Slam by the Express!

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RW3... Insights. Innovation. Real World Solutions.

Upcoming Events

RW3 Executives and representatives will be in attendance at the following industry conferences, keeping up to date on key issues and trends:

GMA/FPA MSM Conference – September 30-October 2; Colorado Springs
HSM: World Business Forum – October 10-11; New York
NACS Show – November 6-9; Atlanta
1-Day InSight Group Workshop – Q1 2008; Austin

If you would like more information or to make an appointment to meet with us during one of these events, please email us or call 800-444-5793.

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