November 2008 |
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A LONG TRADITION The first American Thanksgiving was celebrated in 1621, to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. Days of thanksgiving continued to be observed throughout the colonies after fall harvests, and in 1863, as a way to unite the nation during the Civil war, Abraham Lincoln gave his Thanksgiving Proclamation, declaring the fourth Thursday of November a national day of giving thanks. Nearly 150 years later, with an economic crisis looming large over the industrialized world, now more than ever do we need to take stock of the positive, count our blessings and continue working together to overcome setbacks and move toward a brighter tomorrow. RW3 is working hard to serve our customers through innovative, cost-saving technologies, and providing timely, relevant data that is focused on key strategies and ROI results. We continue to strengthen our knowledge base to provide effective, efficient support and guidance. This is the time of year when we are reminded to give thanks – for our loved ones, our health, the gift of each day ... and the time to again thank you for being such an important part of the RW3 family. Warm wishes to you and your families this Thanksgiving!
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Recap EPG 2008Did you feel the buzz?? Early October brought RW3’s much anticipated Executive Peer Group Conference to Austin as several Consumer Goods sales executives and key RW3 team members converged on the Hyatt Regency Lost Pines Resort. Two days of meetings and interaction generated some innovative, fresh ideas as attendees shared best practices, common challenges and pitfalls, and brainstormed tactics to achieve continued retail execution excellence. The energy was undeniable and reviews have been positive across the board.
If you missed out this year, mark your calendar for next year’s EPG - to be held in the San Francisco area October 7-9, 2009 in conjunction with the President’s Cup Golf Tournament.
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RW3's annual Executive Peer Group will be held October 7-9, 2009 Join with a small group of top executives in the CPG industry - who understand your SAVE THE DATE!! |
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Client Focus: National Tobacco Company RW3 has been working with National Tobacco Company since 2007. NTC’s business is very unique in that each field representative calls on Retail, Wholesale and Headquarter locations in his/her territory – a territory that can include anywhere from 900 to 2000 stores. RW3 InSight Group has designed a coverage report that identifies each store called on and targets certain areas based on High, Medium, and Low Selling Influence. This vital information is directed to field reps and management, and is utilized to improve effectiveness of promotions/programs/displays - along with an additional report that illustrates the Rep’s actual progress in executing the promotions at retail throughout the quarter.
Currently, RW3’s Team is working on automating one of NTC’s sales tools with the goal to quantify the Rep’s time in the field, calls made, and sales goals. Back to Top Offshore Update Our offshore development team has been hard at work, complementing the exceptional efforts of the Austin team in keeping client projects on track. Our Russian development group did a wonderful job on the VETs project which was delivered a month ahead of schedule. We had increased the core team by four members to handle the NROC and VETS workload, but have now been able to downsize the team to seven full timers. Communication between the teams has improved enabling more efficient project management and our plan to scale up or down with offshore resources depending on our work load is working very well. Our six-member core team in India has been working primarily on Sony, Timex, Kelloggs, Time Warner, and NTC projects. They have been able to keep us supplied with qualified staff as needed, and even though we see changes in actual members, the turnover is low which facilitates valuable knowledge transfer. Vasanth is doing an outstanding job, spending his time working on 16 projects and providing lots of help with customer support. Having Vasanth on-site indefinitely has eliminated the need for rotating team members between Chennai and Austin. Overall, we are very pleased with the quality and professionalism demonstrated by the entire offshore team and look forward to continuing our global presence. Back to Top _________________________________________________________________________ Business On the Road Bruce Nagle, CEO, represented RW3 at the recent GMA MSM Conference in Florida. Attended by over 300 senior-level sales and marketing executives from CPG manufacturers, sales agencies and retail merchandising executives, the conference focused on the exchange of innovative and creative strategies and industry expertise. Bruce had the opportunity to meet with a few clients, as well as glean very important insights on ways to support Consumer Goods companies through the current economic crisis. The NACS Show in Chicago was attended by our Senior Director of Account Services, Tom Garry. The NACS show was well attended by Retailers and vendors alike, and the focus on delivering products and services to the customers carried throughout the event. Many of the seminars at NACS discussed how the squeeze on gas prices and up charges from Credit Card Companies is chipping away at Retailer profits. Especially in tough economic times, Convenience Stores can offer a quick and easy way for consumers to satisfy their needs.
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RW3... Insights. Innovation. Real World Solutions. Upcoming
Events FMI MidWinter Executive Conference – January 11-13, 2009; Orlando If you would like more information or to make an appointment to meet with us during one of these events, please email us or call 800-444-5793. |
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