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Client Focus: ConAgra
ConAgra Shifts Focus and Reaps the Benefits!
ConAgra identified a need for increased in-store focus on their categories
and brands for 2008. With this renewed attention on retail excellence,
ConAgra made the decision to move to Acosta Sales and Marketing’s
Dedicated Model in many of their retail grocery stores. Along with
the new team, ConAgra called on RW3 to manage the success of their
investment. We worked closely with ConAgra to develop a reporting
solution to measure the team's accomplishments and the activities
supporting those accomplishments. Early results have shown increased
distribution, share-of-shelf, and a significant number of new in-store
sales to support promotions.
ConAgra also identified a need for better focus and retail effectiveness
at Wal-Mart, and has hired a Direct Retail Team to call on WM Stores
in Texas. RW3 designed an InStore Mobile Application that allows
communication to and from the Team, helping them to identify and
correct physical inventory and promotional issues, and to sell new
product. The Direct Retail Team launched in January 2008 with RW3
providing the solution to support the identification of in-store
issues, deliver those to the field in an intuitive manner and measure
successful fixes. In addition, RW3’s InSight Group designed
a set of reports that allows ConAgra to measure and quantify the
effectiveness of the Direct Retail Team.
Both ConAgra and RW3 are pleased with the early results and ROI.
The Direct Retail Team is able to collect sales as well as distribution
gains and gaps. More to come as this Team gets further time on the
street!
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Other News
InSights
at Tesco's Fresh & Easy
Scottsdale, AZ – February 2008
By Shauna Hock, RW3 Account Manager
You’ve heard the saying “be a good neighbor”.
That is exactly what Tesco’s new US Fresh & Easy store
is shooting to be. They care about the environment, and are showing
this by including energy efficient equipment in their stores and
operations. And since they are a neighborhood market, they reduce
travel time, recruit from the local area, source fresh produce &
meats locally whenever possible, and encourage neighborhood shopping.
Consumer
Insights
RW3’s Account Manager Team visited a Scottsdale, AZ Fresh
& Easy Neighborhood Market in February 2008. Following is a
summary of their collective observations and insights.
Read
more »»
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Gearing Up for Global Development
by Mark Gruetzner, Director of Development
In order to accommodate requests by key customers to be able to
support a Global deployment of an InStore solution, RW3’s
Development Team is defining and implementing a new system architecture.
The goal is to develop a flexible and responsive architecture that
meets the need for an underlying consistent technology platform,
while being easy to maintain and support, as well as adaptable to
the individual go-to-market needs of business units and different
countries. In addition, the new architecture will be designed to
easily add language support for any required country group which
is added into the environment.
Read
more »»
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What's New in Bentonville?
With a continually increasing customer base in the Bentonville
market, we have "grown" our local team to include Dan
Byer, Project Manager for the InSight Group. Dan has joined Jenny
Lorenzo to open a new corporate office, conveniently located in "Village on the Creeks" in the Pinnacle Hills area of Rogers, AR. Doors opened
in March; stop by when you are in the area, and be sure to keep an eye out for our grand opening "Open House"
sometime in late Spring.
To contact Jenny or Dan, please call (479) 273-1297.
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RW3... Insights. Innovation. Real World Solutions.
Upcoming
Events
RW3 Executives and representatives will be in attendance
at the following industry conferences, keeping up to date on key
issues and trends:
GMA ISLD Conference – March 30-April 2,
2008; Rancho Mirage, CA
NACDS – April 26-30, 2008; Palm Beach, FL
FMI/Marketechnics – May 5-7, 2008; Las Vegas,
NV
GMA Executive Conference – June 6-9, 2008;
The Greenbriar
If you would like more information or to make an appointment to
meet with us during one of these events, please email
us or call 800-444-5793.
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